If your business currently makes use of content marketing, or needs you to educate your customers prior to a sale, the process of developing a funnel is an essential part of controlling the conversation with your prospect.

This one day course will help you discover the elements of a successful marketing funnel, and to take the first steps in implementing that funnel in your business.

Who it's for

If sharing information is central to your business, this course will help you make sure you get the right information to the right prospect at the right time.

What You’ll Learn

You will learn how to:

  • Build an email list using opt-in incentives which are in line with your sales objectives
  • Create follow-up content that takes your prospect from tyre-kicker to a convinced and qualified lead
  • Structure your product offering so your lead generation process can operate on a “cash neutral” basis
  • Put the critical measures in place to make sure any paid advertising activity is profitable
  • Capture emails using 12 powerful tactics

Presented by:

Stephen Pratley - Visibly Better Marketing

Stephen is an award-winning direct response marketer with over 20 years experience in building and profiting from email lists using automated technologies.

With experience across education, ecommerce, publishing and consulting, Stephen has a wealth of experience and data to guide the development of your automated marketing campaigns.

Connect with Stephen on LinkedIn

Workshop Outline


  • Introductions
  • Setting the scene – from newsletters to automated marketing
  • Introducing “The Foundation Funnel”
  • Technical checklist


— Break —


  • Researching and developing a “lead magnet”
  • Setting up your first email list and creating a landing page
  • Writing confirmation and welcome emails


— Lunch —


  • Content delivery and the pitch
  • Setting up your sales page
  • Closing the deal: appointment setting and ecommerce


— Break —


  • Introduction to traffic generation
  • Critical measures of success
  • Wrap-up


— Drinks and networking —

Attendee Requirements

The course assumes some familiarity with online marketing techniques such as blogging or email marketing.

It is a hands-on course where attendees will be creating landing pages, email campaigns and marketing content throughout the day so some familiarity with WordPress will also be required before the course starts.

We will be providing some preparatory material ahead of the course to ensure everyone is up to speed and no-one gets left behind.


Hosted by:
Visibly Better Marketing
WeWork Chancery Lane
Fox Court
14 Gray's Inn Rd


From Chancery Lane Tube station, head north on Grays Inn Road, past EAT on your right hand side.
WeWork is the first large office building on your right.
Ask for Stephen Pratley on arrival and one of our staff will come and escort you to the training room.