Tackling technology so you can focus on your customers
The promise of software salesmen rarely turns into reality and over 50% of CRM and Marketing Technology projects fail to achieve their projected ROI.
Make your project one of the 50% that succeeds.
We have a tested methodology for implementing technology-led marketing programmes that tackles the real challenges of these projects:
- Lack of clear KPI's and senior project sponsors
- Budget/expectation gaps
- Vendor over-selling
- Over ambitious implementations, leading to slow returns and loss of confidence
Through workshops and clear communication between stakeholders we put implementation plans in place which will achieve early results, and maintain the momentum of the project into more complex stages.
We have experience of working with a wide range of marketing automation software, so we can either use your existing technology, or recommend a suitable platform for your project.
- Business strategy session on the expectations, KPI’s and responsibilities of your internal teams
- A thorough review of your existing campaigns, how they interact with each other, and which are candidates for technology-led improvements
- Recommendations for existing marketing processes which can be taken into your existing platform to make better use of it
- Premium support on a done-with-you basis, from a consistent consultant who has had the time to understand your business
- Set up integrations with other platforms where available
- Feasibility & briefing projects on custom integration work
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