The bricks we use to build our client's businesses, and our own.
The list below is our core toolkit for building out marketing programmes for online courses.
If you're getting started on your own, this is a great start.
Every campaign is different though and our the full set of tools we have behind closed doors is far bigger. If your campaign has got too big to handle alone, let us know. We live for making tech simpler.
ActiveCampaign is our email tool of choice.
Way beyond bulk email campaigns, ActiveCampaign is the engine behind the follow-up that creates the majority of sales for us and our clients.
The system has the ability to send out perfectly tailored emails in response to almost any action your prospects might take, and has the best set of integrations with our other tools I've ever seen.
More demanding users have the option of adding a sales CRM, and even recording ecommerce transactions for each user.
A must-have on any site to see where your traffic is coming from, going to and where your leaks are.
Includes some other nifty features like an A/B testing tool, funnel visualisations and close integrations with Google Adwords.
Go way beyond just counting monthly page visits and get someone who knows the tool inside-out to set this up for you.
Spend days setting up and maintaining a membership site in WordPress, or have it done in seconds with Thinkific.
Thinkific protects your course content, videos, downloads and more, and also takes your customers credit card payments in a simple secure checkout.
Built-in affiliate management, royalty payments, and integration with our favourite analytics and CRM tools, plus the best support of any learning management system we've come across.
Thrive leads provides a tool to design and control pop-ups and email-capture forms across our websites, and to send the data to our marketing automation tools.
It's partner tool – Thrive Architect – can take over entire pages with a fast-loading drag-and-drop page builder that's the best we've seen anywhere.
Definitely a replacement for Leadpages, Unbounce, ClickFunnels or any of the other hosted tools out there.
WebinarJam, and it's companion EverWebinar are the most well-thought out tools on the market for running automated webinars that run 24/7, whenever your customers are ready for them.
With pro-level features like attendee chat, amazing analysis on when people are joining and dropping out of the webinar, and a host of ways to move people on to your offer, this is a tool that just keeps winning tests for us against any other method of selling mid-priced online training products.
Do away with waiting on feature requests from hosted software and take control of your marketing.
We use WordPress as the front end for all our marketing campaigns including landing pages, sales letters, blog posts and even a place to compose marketing emails.
Infinite possibilities await once you ditch your drag-and-drop landing page builder.
Zapier is the glue that holds our campaign data together.
It moves prospect data between each system, doing away with integration work that used to cost thousands, and allowing us to work with a set of best of breed tools rather than compromise under one roof.
Need to change email sequences when someone buys a product? Done.
Need to move them again if they refund? Done.
Need to send out a satisfaction survey when a support ticket closes? Done.
Save hours re-entering data with this tool whose free plan will save you days on its own.