Last week we caught a preview of the upcoming colorways of the Pharrell Williams x adidas Originals NMD footwear collection, and now we're treated to a preview of the entire "Hu" collection from the joint venture. The colorful range of footwear and activewear is imbued with a theme celebrating equality, acceptance, co-existence and understanding. As Pharrell puts it, "'Hu' is short for human -- human being, human race, humankind. But 'Hu' itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected."
In conjunction with the launch of Hu, Pharrell connected with Native Americans from North Dakota, sharing stories of language, prayer, celebration and knowledge with the people of MHA Nation. "By understanding humanity’s past," says Pharrell, "we will build a bridge to its future." Check out the campaign video below, and expect the adidas Originals = PHARRELL WILLIAMS Hu collection to launch September 29th at select retailers worldwide, as well as online at adidas.com/pharrell.
Release Date: 9/29/26 (Thursday)